Paint color match finder: Sherwin-Williams, Benjamin Moore and Behr equivalents
Type a paint color's name or code, or any hex value, and the finder ranks the nearest colors from each brand's full catalog by CIEDE2000 ΔE, using the values each brand publishes.
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ΔE is the CIEDE2000 difference between the published color values: under 2 is hard to tell apart on a wall, 2 to 5 is related but visible. Always compare real samples.
On this page
Paint stores can mix almost any color, but the swatch you fell in love with is usually from one brand and the paint you want to buy is from another. This finder takes a color from one catalog, or any hex value, and ranks the closest colors in every other catalog we hold, so you can see whether a true equivalent exists or only a cousin.
How the matching works
Every brand publishes a color value for each of its paints. We read those values from the brands' own color pages and convert each one to CIELAB, then compare your color against every catalog color with the CIEDE2000 formula. CIEDE2000 is the color-difference measure the CIE recommends: it weights differences in lightness, chroma and hue the way people actually notice them, so a small hue shift in a pale neutral counts for more than the same numeric shift in a saturated red.
The result is a ΔE number for each pair. Under 1, most people cannot see a difference even side by side. Between 1 and 2, it shows only on close inspection. From 2 to 5 the two colors are clearly related but a careful eye will spot the change, especially on a large wall. Above 5 you are looking at a different color that happens to sit nearby.
What a match can and cannot tell you
A published color value is a measurement of the brand's own chip under standard light. Real paint on a wall depends on the base, the sheen, the number of coats and the light in your room. Two colors that score ΔE 0.8 on paper can still drift apart once one is mixed in a flat base and the other in a semi-gloss. Treat the finder as a shortlist builder: it tells you which two or three chips are worth ordering, and the chips settle the question.
LRV, the light reflectance value, is shown beside each result where the brand publishes it. When two candidates have similar ΔE, the one with the closer LRV will usually look more like the original across the day, because LRV tracks how much light the wall returns.
Worked example
Your designer specified Sherwin-Williams Sea Salt (SW 6204), but your contractor buys Benjamin Moore. Type "Sea Salt" and pick it. Across all of Benjamin Moore's listed colors, Gray Cashmere (2138-60) comes out on top at ΔE 0.8, which is below what most people can see, and its LRV of 64.53 sits close to Sea Salt's 63.23. That makes Gray Cashmere the first chip to order. Next in line are Cliffside Gray (HC-180) at 1.1 and Sleigh Bells (1480) at 1.2, both a touch darker with LRVs near 60, so keep one of them as a backup if the room gets strong light. Order those samples, paint them side by side on the actual wall, and look at them in morning and evening light before you commit.
Searching the catalogs
You can search by color name, by code with or without spaces ("SW7029" and "SW 7029" both work), or paste a hex code such as #D1CBC1 from a photo or a design file. Results link to the color's full page on ColorPlum where one exists, and otherwise to the brand's own page for that color. To browse instead, start from the paint colors hub.
Sources
- CIE, Colorimetry: CIEDE2000 color-difference formula (CIE 015:2018; checked 2026-11-11) cie.co.at
- Sharma, Wu and Dalal, The CIEDE2000 color-difference formula: implementation notes and test data (2005) hajim.rochester.edu
- Sherwin-Williams, Benjamin Moore and Behr color pages: names, codes, color values and LRV (checked 2026-11-11) sherwin-williams.com