Paint colors · Sherwin-Williams, as published by the brand

Rustic Red SW 7593 (Sherwin-Williams): hex #703229, LRV, undertone

Rustic Red (SW 7593) from Sherwin-Williams is #703229 with an LRV of 5.833. It reads as a warm pink-red and is not a neutral.

By Paul Gunder. Every value is computed from published standards; see how ColorPlum works.

Updated November 11, 2026

Sherwin-WilliamsRustic RedSW 7593

Hex: #703229
RGB: 112, 50, 41
LRV: 5.833
Undertone: Pink-red, warm

LRV 5.833. Very dark: close to black on the wall; use where you want drama or contrast.

A clear pink-red color (OKLCH hue 30°, chroma 0.090), not a neutral.

Coordinating colors Sherwin-Williams suggests

CreamySW 7012
Shell WhiteSW 8917
CityscapeSW 7067

Closest colors from other brands

ΔE is the CIEDE2000 difference between the published values: under 2 is hard to tell apart on a wall, 2 to 5 is a visible but related shade. Always compare real chips before you buy.

Name, code, LRV and color value as published by Sherwin-Williams on its color page (checked 2026-11-11). A screen can only approximate paint: sheen, lighting and the screen itself all change it, so check a physical sample. ColorPlum is not affiliated with Sherwin-Williams.

ColorPlum swatchRustic Redmedium-dark, moderately saturated red

HEX: #703229
RGB: rgb(112, 50, 41)
HSL: hsl(8, 46%, 30%)

Best text on it: white at 9.64:1

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Rustic Red#703229

Every code for Rustic Red

HEX#703229
RGBrgb(112, 50, 41)
HSLhsl(8, 46%, 30%)
HSV8°, 63%, 44%
CMYK0%, 55%, 63%, 56%
Lablab(29.5% 27.5 19.4)
OKLCHoklch(39.9% 0.09 30)
Decimal7352873

Tints, shades and tones

From white to black in 10% steps, with Rustic Red in the middle. Tap a code to copy it.

90%#F1EBEA
80%#E2D6D4
70%#D4C2BF
60%#C6ADA9
50%#B89994
40%#A9847F
30%#9B7069
20%#8D5B54
10%#7E473E
Base#703229
10%#652D25
20%#5A2821
30%#4E231D
40%#431E19
50%#381915
60%#2D1410
70%#220F0C
80%#160A08
90%#0B0504

Tones (mixed with gray)

10%#723A32
20%#73423A
30%#754943
40%#76514C
50%#785955
60%#7A615D
70%#7B6966
80%#7D706F
90%#7E7877

Matching colors

Complementary

#703229
#296770

Analogous

#702943
#703229
#705629

Triadic

#703229
#297032
#322970

Split complementary

#703229
#297056
#294370

Tetradic (square)

#703229
#447029
#296770
#562970

Monochromatic

#0F0705
#381915
#703229
#A84B3E
#C8766A

Rustic Red in 3D color space

OKLab, the space ColorPlum does its math in: lightness runs up the pole, hue goes around it and saturation grows outward. The faint shell is every color a screen can show (saturation is drawn wider than lightness so hues separate). Drag to turn it.

Rustic Red with its complement, its triad and its tint and shade

Rustic Red
Triad #297032
Triad #322970
Complement
50% tint
50% shade

Rustic Red in use

New collectionAutumn edit

Card body text stays dark for reading; rustic red carries the header and the button.

Shop nowTag

Headline in Rustic Red

A paragraph with a link set in this color, which is dark enough for text on white.

How it looks with color-vision deficiency

A simulation (Machado and colleagues, 2009) of how the color and its complement read without one type of cone.

Typical color vision#703229
Protanopia (no red cones)#423C28
Deuteranopia (no green cones)#514A28
Tritanopia (no blue cones)#7B2730

Contrast and readability

Pairing	Ratio	WCAG 2.2
as text on white	9.64:1	AA AA large AAA
as text on black	2.17:1	AA AA large AAA
white text on it	9.64:1	AA AA large AAA
black text on it	2.17:1	AA AA large AAA
on your background	8.42:1	AA AA large AAA

Try a background

Export

:root {
  --rustic-red: #703229;
  --rustic-red-rgb: 112 50 41;
  --rustic-red-on: #ffffff;
}

On this page

Rustic Red is Sherwin-Williams SW 7593. Its hex is #703229, its RGB is 112, 50, 41, and its LRV is 5.833. Unlike most of the neutrals people compare, this one is an outright color.

What the data tells you

HSL is hsl(8, 46%, 30%) and OKLCH is oklch(39.9% 0.09 30). Chroma of 0.090 is several times higher than a typical neutral, which is why the undertone field says pink-red, warm, and not a neutral. The Lab reading of 29.5% lightness with an a value of 27.5 shows the red push clearly. With an LRV below 6 it behaves almost like a dark wood stain on a large surface.

Coordinating colors

Sherwin-Williams lists Creamy (SW 7012), Shell White (SW 8917) and Cityscape (SW 7067). Creamy has its own page here and is a soft yellow off-white, so it makes an easy partner for trim or ceilings. Shell White and Cityscape are given by name and code.

How far apart is everything else

This is the loneliest color in the neighborhood. The nearest Sherwin-Williams colors are Black Fox (SW 7020) at ΔE 18.5, Copper Mountain (SW 6356) at 18.7 and Urbane Bronze (SW 7048) at 20.6. All are clearly different.

Benjamin Moore Classic Burgundy (HC-182) is the best cross-brand candidate at 6, and even that is clearly different. Tudor Brown (HC-185) is 12.1, Silhouette (AF-655) is 18.8, and Wrought Iron (2124-10) is 22.5. If you need to replicate this red in another line, expect to mix a custom match from a sample rather than pick a stock color.

A color with this much chroma behaves differently from the neutrals. It does not fade into the background, so a little goes a long way. A single door, mantel or accent wall will carry the idea; four walls of it will turn a room into a very dark box unless the windows are large.

Worked example

Think of a front door on a house with cream siding. Rustic Red on the door, with the casing in Creamy, gives a strong, traditional contrast. Because the LRV is so low, the door will look nearly brown in shade and show its red only in direct sun. On a covered porch, check your sample at midday and at dusk before you commit.

Text and the color

White text on #703229 measures 9.64:1, a strong pass. Black text measures 2.17:1, which fails. For a restaurant sign or website banner in this tone, use white or a pale cream for lettering.