Paint colors · Sherwin-Williams, as published by the brand

Pure White SW 7005: hex #EDECE6, LRV and undertone

Pure White (SW 7005) from Sherwin-Williams is #EDECE6 with an LRV of 83.957. It measures as a true neutral with almost no undertone; black text reaches 17.74:1.

By Paul Gunder. Every value is computed from published standards; see how ColorPlum works.

Updated November 11, 2026

Sherwin-WilliamsPure WhiteSW 7005

Hex: #EDECE6
RGB: 237, 236, 230
LRV: 83.957
Undertone: True neutral

LRV 83.957. Very light: brightens a room and works on ceilings and trim.

Almost no undertone (chroma 0.008): it reads as a clean white in most light.

Coordinating colors Sherwin-Williams suggests

March WindSW 7668
Perle NoirSW 9154

Closest colors from other brands

ΔE is the CIEDE2000 difference between the published values: under 2 is hard to tell apart on a wall, 2 to 5 is a visible but related shade. Always compare real chips before you buy.

Name, code, LRV and color value as published by Sherwin-Williams on its color page (checked 2026-11-11). A screen can only approximate paint: sheen, lighting and the screen itself all change it, so check a physical sample. ColorPlum is not affiliated with Sherwin-Williams.

ColorPlum swatchPure Whitepale, grayish yellow

HEX: #EDECE6
RGB: rgb(237, 236, 230)
HSL: hsl(51, 16%, 92%)

Best text on it: black at 17.74:1

Build a palette Make a gradient Check contrast Wallpaper

Pure White#EDECE6

Every code for Pure White

HEX#EDECE6
RGBrgb(237, 236, 230)
HSLhsl(51, 16%, 92%)
HSV51°, 3%, 93%
CMYK0%, 0%, 3%, 7%
Lablab(93.4% -0.4 3)
OKLCHoklch(94.2% 0.008 98.9)
Decimal15592678

Tints, shades and tones

From white to black in 10% steps, with Pure White in the middle. Tap a code to copy it.

90%#FDFDFD
80%#FBFBFA
70%#FAF9F8
60%#F8F7F5
50%#F6F6F3
40%#F4F4F0
30%#F2F2EE
20%#F1F0EB
10%#EFEEE9
Base#EDECE6
10%#D5D4CF
20%#BEBDB8
30%#A6A5A1
40%#8E8E8A
50%#777673
60%#5F5E5C
70%#474745
80%#2F2F2E
90%#181817

Tones (mixed with gray)

10%#E2E1DC
20%#D7D6D2
30%#CCCCC7
40%#C1C1BD
50%#B7B6B3
60%#ACABA9
70%#A1A09F
80%#969694
90%#8B8B8A

Matching colors

Complementary

#EDECE6
#E6E7ED

Analogous

#EDE9E6
#EDECE6
#EBEDE6

Triadic

#EDECE6
#E6EDEC
#ECE6ED

Split complementary

#EDECE6
#E6EBED
#E9E6ED

Tetradic (square)

#EDECE6
#E6EDE9
#E6E7ED
#EDE6EB

Monochromatic

#ADA88D
#CDCABA
#EDECE6
#F6F6F3
#F6F6F3

Pure White in 3D color space

OKLab, the space ColorPlum does its math in: lightness runs up the pole, hue goes around it and saturation grows outward. The faint shell is every color a screen can show (saturation is drawn wider than lightness so hues separate). Drag to turn it.

Pure White with its complement, its triad and its tint and shade

Pure White
Triad #E6EDEC
Triad #ECE6ED
Complement
50% tint
50% shade

Pure White in use

New collectionAutumn edit

Card body text stays dark for reading; pure white carries the header and the button.

Shop nowTag

Headline in Pure White

A paragraph with a link in dark text, because this color is too light for text on white; use it for fills instead.

How it looks with color-vision deficiency

A simulation (Machado and colleagues, 2009) of how the color and its complement read without one type of cone.

Typical color vision#EDECE6
Protanopia (no red cones)#EDECE6
Deuteranopia (no green cones)#EEECE6
Tritanopia (no blue cones)#EEEBEA

Contrast and readability

Pairing	Ratio	WCAG 2.2
as text on white	1.18:1	AA AA large AAA
as text on black	17.74:1	AA AA large AAA
white text on it	1.18:1	AA AA large AAA
black text on it	17.74:1	AA AA large AAA
on your background	1.03:1	AA AA large AAA

Try a background

Export

:root {
  --pure-white: #edece6;
  --pure-white-rgb: 237 236 230;
  --pure-white-on: #000000;
}

On this page

Pure White, Sherwin-Williams SW 7005, has the hex value #EDECE6 and an RGB of 237, 236, 230. Notice that it is not 255, 255, 255: this white gives up 25 steps of blue from the top of the scale, which keeps it from reading as icy.

Numbers in context

The HSL reading is hue 51°, 16% saturation and 92% lightness. In OKLCH it is 94.2% lightness, chroma 0.008 and hue 98.9. That chroma is the lowest of any pale color in this batch, which is the reason the undertone label here is simply true neutral. The LRV is 83.957, the highest of the colors I am covering, so a ceiling or wall in it returns about 84% of the light.

Undertone, or the lack of one

Our computed reading says almost no undertone, so the color reads as a clean white in most light. That is not the same as being blue-white. The hue angle of 99° is only a hint of warmth, and you would only see it next to a much cooler or brighter white.

Worked example

You are choosing a ceiling and trim color for a bedroom with walls in a mid-tone. The brand lists March Wind (SW 7668) and Perle Noir (SW 9154) as coordinating colors. March Wind makes sense as a wall color, and Perle Noir is the darker option for a nightstand or a door. If the ceiling and baseboards are Pure White, the LRV of 83.957 keeps the top of the room bright and sets a quiet frame around the walls.

For a printed price list or a menu on this color, black ink hits 17.74:1, while white ink would manage just 1.18:1.

Similar whites

Because whites are so alike, ΔE does most of the work. Within Sherwin-Williams, Extra White (SW 7006) is 1.2 away and Snowbound (SW 7004) is 1.3 away, both under 2 and hard to tell apart on a wall. Alabaster (SW 7008) is 1.9, also under 2.

At Benjamin Moore, White Dove (OC-17) is 1.4 away, Swiss Coffee (OC-45) is 2.2 and Chantilly Lace (OC-65) is 2.5. The last two are related but visible. Whites change character with each room, so decide only after living with the sample for a day or two. Light shifts, so apply a large sample and look at it morning and night before committing. If you are comparing it with Greek Villa or Swiss Coffee, hold all of them against the same piece of white poster board so your eye has one fixed reference.