Paint colors · Sherwin-Williams, as published by the brand

Natural Choice SW 7011 (Sherwin-Williams): hex #E3DED0, LRV and undertone

Natural Choice (SW 7011) from Sherwin-Williams is #E3DED0 with an LRV of 72.947. It measures as a warm neutral with a yellow undertone.

By Paul Gunder. Every value is computed from published standards; see how ColorPlum works.

Updated November 11, 2026

Sherwin-WilliamsNatural ChoiceSW 7011

Hex: #E3DED0
RGB: 227, 222, 208
LRV: 72.947
Undertone: Warm neutral, yellow undertone

LRV 72.947. Light: a light wall color that still reads as a color.

A neutral with a yellow cast (OKLCH hue 91°, chroma 0.020). Expect the yellow to show more in warm evening light and next to cooler whites.

Coordinating colors Sherwin-Williams suggests

Analytical GraySW 7051
Sensuous GraySW 7081

Closest colors from other brands

ΔE is the CIEDE2000 difference between the published values: under 2 is hard to tell apart on a wall, 2 to 5 is a visible but related shade. Always compare real chips before you buy.

Name, code, LRV and color value as published by Sherwin-Williams on its color page (checked 2026-11-11). A screen can only approximate paint: sheen, lighting and the screen itself all change it, so check a physical sample. ColorPlum is not affiliated with Sherwin-Williams.

ColorPlum swatchNatural Choicepale, grayish orange

HEX: #E3DED0
RGB: rgb(227, 222, 208)
HSL: hsl(44, 25%, 85%)

Best text on it: black at 15.62:1

Build a palette Make a gradient Check contrast Wallpaper

Natural Choice#E3DED0

Every code for Natural Choice

HEX#E3DED0
RGBrgb(227, 222, 208)
HSLhsl(44, 25%, 85%)
HSV44°, 8%, 89%
CMYK0%, 2%, 8%, 11%
Lablab(88.6% 0 7.5)
OKLCHoklch(90.1% 0.02 90.6)
Decimal14933712

Tints, shades and tones

From white to black in 10% steps, with Natural Choice in the middle. Tap a code to copy it.

90%#FCFCFA
80%#F9F8F6
70%#F7F5F1
60%#F4F2EC
50%#F1EFE8
40%#EEEBE3
30%#EBE8DE
20%#E9E5D9
10%#E6E1D5
Base#E3DED0
10%#CCC8BB
20%#B6B2A6
30%#9F9B92
40%#88857D
50%#726F68
60%#5B5953
70%#44433E
80%#2D2C2A
90%#171615

Tones (mixed with gray)

10%#D9D5C8
20%#CFCBC0
30%#C5C2B8
40%#BBB8B0
50%#B2AFA8
60%#A8A6A0
70%#9E9C98
80%#949390
90%#8A8988

Matching colors

Complementary

#E3DED0
#D0D5E3

Analogous

#E3D5D0
#E3DED0
#DFE3D0

Triadic

#E3DED0
#D0E3DE
#DED0E3

Split complementary

#E3DED0
#D0DFE3
#D5D0E3

Tetradic (square)

#E3DED0
#D0E3D5
#D0D5E3
#E3D0DE

Monochromatic

#AA9B70
#C6BCA0
#E3DED0
#F7F6F2
#F7F6F2

Natural Choice in 3D color space

OKLab, the space ColorPlum does its math in: lightness runs up the pole, hue goes around it and saturation grows outward. The faint shell is every color a screen can show (saturation is drawn wider than lightness so hues separate). Drag to turn it.

Natural Choice with its complement, its triad and its tint and shade

Natural Choice
Triad #D0E3DE
Triad #DED0E3
Complement
50% tint
50% shade

Natural Choice in use

New collectionAutumn edit

Card body text stays dark for reading; natural choice carries the header and the button.

Shop nowTag

Headline in Natural Choice

A paragraph with a link in dark text, because this color is too light for text on white; use it for fills instead.

How it looks with color-vision deficiency

A simulation (Machado and colleagues, 2009) of how the color and its complement read without one type of cone.

Typical color vision#E3DED0
Protanopia (no red cones)#E1DDCF
Deuteranopia (no green cones)#E3DFD0
Tritanopia (no blue cones)#E7DCDA

Contrast and readability

Pairing	Ratio	WCAG 2.2
as text on white	1.34:1	AA AA large AAA
as text on black	15.62:1	AA AA large AAA
white text on it	1.34:1	AA AA large AAA
black text on it	15.62:1	AA AA large AAA
on your background	1.17:1	AA AA large AAA

Try a background

Export

:root {
  --natural-choice: #e3ded0;
  --natural-choice-rgb: 227 222 208;
  --natural-choice-on: #000000;
}

On this page

Natural Choice is SW 7011, a creamy off-white from Sherwin-Williams with hex #E3DED0 and RGB 227, 222, 208. It sits in the white family but is not a stark white.

Breaking down the values

HSL reads hsl(44, 25%, 85%) and OKLCH reads oklch(90.1% 0.02 90.6). Chroma is 0.020 and the hue is near 91 degrees, a warm neutral whose cast is yellow. The LRV of 72.947 is high: about three quarters of the light bounces back. Expect the yellow to push forward at dusk or beside a crisper white, and to look grayer in shade.

White-family colors like this one are often picked when plain white feels too sharp. At this lightness it works on walls, ceilings or trim, and it stays calm against cabinets, floors and fabrics in similar warm tones.

The two coordinating colors

Sherwin-Williams gives only two: Analytical Gray (SW 7051) and Sensuous Gray (SW 7081). Neither has a page on this site. Chips for both are worth carrying home to test against the off-white.

Worked example

Suppose you are painting a bedroom with a south window, a pale oak floor and a white ceiling. Natural Choice on the walls gives a gentle contrast with the ceiling instead of a hard line. On a linen product tag or storefront site, black text on #E3DED0 reaches 15.62:1 and white reaches 1.34:1, so there is no contest. Dark type only.

Before you commit, think about what sits next to the wall. Cool-toned counters or a gray rug will pull the yellow forward, while wood and brass will blend with it. A quick test is to hold a white sheet of paper beside the sample: if the paint looks distinctly yellow against it, the room may feel warmer than you intended.

Within Sherwin-Williams, White Duck (SW 7010) is ΔE 0.8 and Shoji White (SW 7042) is 1.5, and on a finished wall you would likely not notice the gap. City Loft (SW 7631) is 2.3, related but visible.

Across brands, Benjamin Moore Pale Oak (OC-20) is 1.7 and Behr Silver Drop (790C-2) is also 1.7. Benjamin Moore Ashwood (OC-47) is 1.9 and Natural Cream (OC-14) is 2.1. Several matches in or just past the under-2 range is a rare spread, so you have options if one brand is out of stock.

Having a few rivals this close also means pricing or availability can guide your final choice.

Whites change more than people expect between a chip and a finished wall. Brush out the candidates on large boards and leave them up for a couple of days.