Paint colors · Sherwin-Williams, as published by the brand

Messenger Bag SW 7740 (Sherwin-Williams): #7D745E, LRV 17.742

Messenger Bag (SW 7740) from Sherwin-Williams is #7D745E with an LRV of 17.742. It measures as a warm neutral with a yellow undertone, and white text reaches 4.63:1.

By Paul Gunder. Every value is computed from published standards; see how ColorPlum works.

Updated November 11, 2026

Sherwin-WilliamsMessenger BagSW 7740

Hex: #7D745E
RGB: 125, 116, 94
LRV: 17.742
Undertone: Warm neutral, yellow undertone

LRV 17.742. Very dark: close to black on the wall; use where you want drama or contrast.

A neutral with a yellow cast (OKLCH hue 88°, chroma 0.034). Expect the yellow to show more in warm evening light and next to cooler whites.

Coordinating colors Sherwin-Williams suggests

AlabasterSW 7008
CreamySW 7012
Lucent YellowSW 6400

Closest colors from other brands

ΔE is the CIEDE2000 difference between the published values: under 2 is hard to tell apart on a wall, 2 to 5 is a visible but related shade. Always compare real chips before you buy.

Name, code, LRV and color value as published by Sherwin-Williams on its color page (checked 2026-11-11). A screen can only approximate paint: sheen, lighting and the screen itself all change it, so check a physical sample. ColorPlum is not affiliated with Sherwin-Williams.

ColorPlum swatchMessenger Bagmedium-dark, soft brown

HEX: #7D745E
RGB: rgb(125, 116, 94)
HSL: hsl(43, 14%, 43%)

Best text on it: white at 4.63:1

Build a palette Make a gradient Check contrast Wallpaper

Messenger Bag#7D745E

Every code for Messenger Bag

HEX#7D745E
RGBrgb(125, 116, 94)
HSLhsl(43, 14%, 43%)
HSV43°, 25%, 49%
CMYK0%, 7%, 25%, 51%
Lablab(49.2% 0.8 13.5)
OKLCHoklch(56.1% 0.034 88.4)
Decimal8221790

Tints, shades and tones

From white to black in 10% steps, with Messenger Bag in the middle. Tap a code to copy it.

90%#F2F1EF
80%#E5E3DF
70%#D8D5CF
60%#CBC7BF
50%#BEBAAF
40%#B1AC9E
30%#A49E8E
20%#97907E
10%#8A826E
Base#7D745E
10%#716855
20%#645D4B
30%#585142
40%#4B4638
50%#3F3A2F
60%#322E26
70%#26231C
80%#191713
90%#0D0C09

Tones (mixed with gray)

10%#7D7561
20%#7E7665
30%#7E7868
40%#7E796C
50%#7F7A6F
60%#7F7B72
70%#7F7C76
80%#7F7E79
90%#807F7D

Matching colors

Complementary

#7D745E
#5E677D

Analogous

#7D655E
#7D745E
#767D5E

Triadic

#7D745E
#5E7D74
#745E7D

Split complementary

#7D745E
#5E767D
#655E7D

Tetradic (square)

#7D745E
#5E7D65
#5E677D
#7D5E77

Monochromatic

#26231C
#514B3D
#7D745E
#A39A85
#C4BEB0

Messenger Bag in 3D color space

OKLab, the space ColorPlum does its math in: lightness runs up the pole, hue goes around it and saturation grows outward. The faint shell is every color a screen can show (saturation is drawn wider than lightness so hues separate). Drag to turn it.

Messenger Bag with its complement, its triad and its tint and shade

Messenger Bag
Triad #5E7D74
Triad #745E7D
Complement
50% tint
50% shade

Messenger Bag in use

New collectionAutumn edit

Card body text stays dark for reading; messenger bag carries the header and the button.

Shop nowTag

Headline in Messenger Bag

A paragraph with a link set in this color, which is dark enough for text on white.

How it looks with color-vision deficiency

A simulation (Machado and colleagues, 2009) of how the color and its complement read without one type of cone.

Typical color vision#7D745E
Protanopia (no red cones)#79735D
Deuteranopia (no green cones)#7C765F
Tritanopia (no blue cones)#82706E

Contrast and readability

Pairing	Ratio	WCAG 2.2
as text on white	4.63:1	AA AA large AAA
as text on black	4.53:1	AA AA large AAA
white text on it	4.63:1	AA AA large AAA
black text on it	4.53:1	AA AA large AAA
on your background	4.04:1	AA AA large AAA

Try a background

Export

:root {
  --messenger-bag: #7d745e;
  --messenger-bag-rgb: 125 116 94;
  --messenger-bag-on: #ffffff;
}

On this page

Messenger Bag is SW 7740 from Sherwin-Williams. The hex is #7D745E, and the RGB reads 125, 116, 94. Red leads blue by 31 steps, which puts it well into khaki and olive-brown territory, and the numbers below back that up.

What the values show

HSL is hsl(43, 14%, 43%) and OKLCH is oklch(56.1% 0.034 88.4). This has more chroma than the pale neutrals here, at 0.034, yet it still counts as a neutral in the file's reading: warm, with a yellow undertone at a hue near 88 degrees. The LRV is 17.742, in the very dark band, so a room painted in it will take in most of the light and give back little.

Coordinating colors

The brand's list has Alabaster (SW 7008), Creamy (SW 7012) and Lucent Yellow (SW 6400). Alabaster is #EDEAE0 and Creamy is #EFE8DB, both light and both with pages here. Lucent Yellow has none, so it appears by name and code. The pairing logic is simple: two pale creams to lift the dark tone, and one yellow for something bolder.

Worked example

A small powder room with no window is a fair place to try a dark wall. Painted in Messenger Bag at LRV 17.742, with Alabaster on the ceiling and trim, the room becomes a deliberate cocoon instead of a dim box. Add warm bulbs on either side of the mirror; the yellow undertone will deepen toward olive under them. A deep wall like this one hides small scuffs near the sink better than a pale one would. Test a poster-size sample first, because dark colors change more between a chip and a full wall than light ones do.

For type on a swatch or label, this color sits at a tipping point: white text is 4.63:1 and black text 4.53:1. Both just clear the 4.5:1 mark for body text, but white is slightly stronger.

Relatives and how close they are

Inside Sherwin-Williams, Hardware (SW 6172) is ΔE 6.2, Tiki Hut (SW 7509) is 6.3 and Connected Gray (SW 6165) is 6.5. All are over 5, which means clearly different from Messenger Bag even when they look similar online.

Other brands are further still: Benjamin Moore Kingsport Gray (HC-86) is 8.2, Copley Gray (HC-104) is 8.5, Kendall Charcoal (HC-166) is 10.1 and Driftwood (2107-40) is 10.3. No close substitute appears in this data, so a custom match from a physical sample is the safer route.